Purple: Expensive, nobility, regal, sophisticated, and spiritual. Blue is popular in government and medical companies for its authoritative appeal and ability to evoke success and security. Green represents vitality and renewal, and is eco-frinedly and soothing.īlue: Calming, confidence, dignity, loyalty, trustworthy. Green: Healing, tranquility, environmental, fresh. Orange combines the effect of red and yellow, exciting, and may drive appetite. Orange: Affordable, creative, light-hearted, and youthful. Yellow is attention grabbing, and promotes happiness and warmth. Yellow: Joyful, curiosity, happiness, warmth. Red raises the blood pressure, and makes people hungry. Red: Attention-getting, warmth, power, passion, action. Let’s take a look at some logos and what they convey through color and meaning. Something as simple as the color you choose to represent your brand can mean a lot. Whether they are large scale corporations or small businesses taking off, I think that all businesses should be actively concerned about their branding, and what they convey with that branding, specifically in this article how color and meaning are directly related. As a graphic designer at CityGro, I work on hundreds of kiosk designs and marketing materials for businesses.
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